Monday, April 7, 2014

Day 29 - March Social Media Results

If you want something you've never had, you must be willing to do something you've never done.
- Thomas Jefferson

Last month's social media results were very interesting and quite different from February. For the month of March, I concentrated much more on Facebook and less on Pinterest - and the results definitely show it!

March Promotions
  1. One Facebook contest for a sterling silver bangle - see my post about it here: My Facebook Contest.
  2. One general contest for a $15.00 gift certificate (advertised on Etsy Giveaways, Facebook, and newsletter).
  3. 2 day 25% off sale just for Facebook fans and newsletter recipients.
  4. 16 Facebook posts throughout the month.
  5. Semi-daily Pinterest pins (not as many as I had planned!).
  6. Sent out 2 newsletters.
While I felt busy all month with my social media and other promotions, looking back on this list really shows me that I should be doing a lot more. It's great to write all this down and review it. When I'm going through my day, it can feel that I'm keeping up on my goals, but I can now tell I have more work to do for April.

Facebook Wins This Month
By far, the best promotion I had was the Facebook contest. It generated a lot of views and new likes. I also received quite a few sales from it.  Facebook interactions were up and continued for the rest of March. I gained almost 100 new fans!

I only gained 24 new Pinterest followers and even fewer for Twitter. I haven't concentrated on Twitter this year and still don't know how much I will ever get on board with that platform. I vow to work harder on Pinterest for April. We'll see if it has an impact at the end of the month.

Social Media Referral Data

I obtain my referral data from Google Analytics and you can see that I had a huge jump in Facebook referrals. 

 The main thing to remember with social media is that it is a marathon, not a sprint. I enjoy the interactions with my customers which is why I like Facebook so much and want to spend most of my time on that site. It gives me the biggest connection and best feedback.

I'm also slowly getting more comfortable with social media. I have to admit that I was worried about 'selling' on these sites. I didn't want to be spammy and I think I've succeeded in that area. For April, I plan on stepping it up a bit. Now that wedding season is here, I hope to focus on more wedding themed posts and Pinterest pins. 

I'll post April's results early next month.

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