The things you are passionate about are not random, they are your calling.
- Fabienne Fredrickson
Besides trying to grow my business by getting my name out there and gaining new customers, it's just as important to give past customers a reason to return to my store and purchase again. I especially want to 'reward' people who follow me on Facebook, my blog, and my e-mail newsletter by running special sales that I only advertise to my followers.
One of my plans is to offer special sales twice a month and advertise them on my Facebook page, blog, and newsletter. I started a sale yesterday and it will run through this week for my popular wire-wrapped earrings.
My gold and silver plated wire wrapped earrings are normally $8.00 apiece (already a great deal!), but this week they are on sale for $5.50 - but only if you know where to find the 'secret' listing on Etsy. :-)
Here is the secret listing:
$5.50 Wire Wrapped Earring Sale
There is no limit to how many you can purchase. You just indicate silver or gold and the stone color.
So, what do you think? Do special sales to loyal followers increase your business? How often do you have sales?
As a potential customer, what types of sales do you look for:
- Buy one, get one free or half off
- Free shipping
- Percentage discount on any item.
- Large discount on a particular item.