The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.
How many of us have really thought about WHY we are in business for ourselves? There are the usual stock answers such as independence, tired of the corporate world, etc. But, why did we choose this particular business? Why did I decide to make jewelry and sell it online? Why did I decide to branch out and also become an Arbonne consultant, especially as my jewelry business was ramping up?
Today's challenge is to answer the true question - WHY? If you can answer that question, then making decisions about how you run your business becomes so much easier. It will drive how you grow your business. You will conduct your business with true authentication and be yourself - and gain more pleasure from it.
There is a great video that I love to watch from time to time. The main point this video makes is that
People don't buy WHAT you do, they buy WHY you do it.
Here is a link to the video. It's 18 minutes and very powerful!
Great Leaders Inspire Action
The other reason to develop my 'WHY', is that it will then lead me to my 10-second commercial and my 30-second commercial. Everyone in business needs to be able to explain their business in 10 and 30 seconds. It's also called the elevator speech. If someone asks you what you do, what do you say? I know that I definitely need to practice this speech. So, by combining my WHY with my HOW and my WHAT, I can clearly articulate what Theresa Rose Designs is all about.
So, here is WHY Theresa Rose Designs exists.....
I started Theresa Rose Designs after attending a home jewelry show. There were so many beautiful jewelry pieces and I wanted it all, but I couldn't afford the $50 earrings and $100 necklaces. I also didn't want the same jewelry as everyone else in the neighborhood. So, I decided to make my own and found that I loved making jewelry! I believe all women deserve beautiful, personalized jewelry that reflects their own unique style, no matter what their budget. This is why nothing in my jewelry shop is over $30.00. My favorite part is working with my customers creating individual designs.
By reading my 'WHY', it becomes so clear how I want to grow my business and so much easier when I need to make decisions.
People often ask me why I joined Arbonne at this time. It would seem that I have my hands full with the jewelry business and becoming an Arbonne consultant would only distract from it. Actually, the two businesses blend very well together and allow me to have my 'alone' time making jewelry and my 'social' time interacting with other like-minded people who are also interested in the health and wellness industry.
So, here is WHY I became an Arbonne consultant.....
After my husband recovered from neck cancer a couple of years ago, I became very interested in the health and wellness industry. I started using Arbonne products a year ago because they are natural, vegan certified, and safe - plus I saw a big improvement in my skin and overall health! At the same time I quit my corporate job to run Theresa Rose Designs full-time and became very passionate about encouraging other women to take the same path I did to start their own businesses, whatever their passion may be. Arbonne gives all that to me. I absolutely love their products and the business opportunity it provides anyone who wants to achieve that same level of independence that I have.
So, what is your WHY?